6 Advantages of Pay Per Click Advertising

What are the main advantages to be had from marketing your business online via pay per click advertising?

1. Anything from a local to global audience at the touch of a button
The first top advantage of pay per click advertising is that worth nothing is the fact that you can easily select the focus and scale of your target audience at the click of a button in your account.

If you want to focus your online advertising on a small, localized area, within a few square miles of your business or store, you can choose to do so. If you want to advertise your products or services across more than one continent, you can choose to do so thanks to the technical advantages of PPC.

Being able to geographically target your audience is a huge pay per click advertising advantage, particularly because the boundaries that you set can be changed at any time. There are also lots of other ways to continue targeting your audience, such as their social or cultural preferences which can be gleaned from your audience’s social networking activities for example.

When using print advertising or other forms of online advertising, it is very difficult to get this kind of control over your target audience. The advantage is in the control and freedom that you have regarding geographical targeting.

2. Online advertising that is financially accessible to all
The second main advantage is the fact that you can advertise via pay per click regardless of your budget.

PPC is an effective form of online advertising that can be run on anything from a few dollars a month to millions of dollars a month. Regardless of the amount of money that you spend on your pay per click advertising, it can also still be highly successful, which is another advantage to bear in mind.

It is not how much money you spend that counts. It is how that money which you invest is spent which will start to bring in new clients and new customers to your business.

The advantage of paid search advertising as opposed to other kinds of online advertising or print advertising is the fact that you can achieve fantastic results from that advertising on any budget whatsoever.

3. Making changes is quick and easy
If you use print advertising to market your business, it is very difficult, expensive and time-consuming when you want to make changes to that advertising campaign. When you advertise, the third advantage is the fact that making changes to your campaign costs nothing (unless you are changing how much you are spending) and can be done at the click of a mouse.

You can make changes to the advertisement text within your advertisements, you can make changes to the times of day when your advertisements are shown, you can make changes to the landing pages on your website that your advertisements lead to. All of these changes can be made within a few minutes. It is that simple.

The list of what you can change is endless and therefore the advantage lies in the ease and speed at which you can market your business via this medium.

4. Development and improvement using advertising tools is never ending
The fourth advantage comes in the form of ppc tools which are under constant development and designed to make your pay per click advertising campaigns even more successful every time.

For example, if you need help optimizing your campaigns, you can use Google Analytics to make sure that you make informed decisions. You can also use other pay per click advertising tools to run a second campaign in secret for a period of time. In this way you can test out theories for that campaign to see what kind of results you might get from that campaign. All of this can be done as a test run without actually running the campaign for real and having to invest money into it.

Paid search experts are developing and improving these tools every day. These developments are never ending. The constant development behind the scenes is another clear advantage for all the advertisers who market their businesses using this medium.

Feeling constantly supported is nothing but a clear advantage to be had from marketing via this kind of advertising.

5. Online advertising that can be managed by advertising experts
In addition to all the advantages outlined above, one of the most important advantages is that you can outsource your needs to experts in the field. This then frees up your time to concentrate fully on running your business and you can also be safe in the knowledge that the best of the best are in control of your campaign from the very beginning.

People choose to outsource their pay per click advertising needs to our firm because they know that with our help their advertising is going to be more successful. We are trained, experienced and knowledgeable so that you don’t have to be.

6. Google AdWords campaigns and Google AdWords marketing
It is highly recommended that you choose to advertise your business via Google AdWords for the following reasons.

One of the advantages of Google AdWords relates to the fact that Google is the largest search engine in the world. Therefore if you want to make sure that your advertising is seen by your target audience, you have the best possible chance of doing so via Google.

Through AdWords the advantage is that you can either market your business via text-based advertisements or advertisements too. The Google Display Network is huge and full of effective image advertisements run by a whole host of advertisers all over the world.

If you really want to make the best success out of your advertising, the advantages to paid search and display network advertising via Google AdWords are clear and indisputable.

Sky Advertising – Most Appealing and Novel Advertising

Sky advertising, as the name indicates, means the advertising that is done in the sky. It is the latest form of advertising which claims to capture the mass audience in a single try. It is the desire of man to reach the skies since the existence of man on the earth. Anything which flies high in the sky, or displays in the sky appears to be the most fascinating thing to the human mind. Advertisers are using this psyche of human nature and thought upon devising a system that would help them in publishing their advertisement in the sky.

Sky advertising uses all the techniques of the traditional and typical advertising. It includes billboards, banners, pamphlets that are distributed by throwing from the plane, sky typing and sky writing. The procedure is same except that the difference lies in the materials and text used, and the source i.e. airplane and aircraft. It is the general phenomena that any advertisement which is aired on the television lasts for only that very moment. It is forgotten soon even after few seconds because everyday consumers are bombarded with so many advertisements that are not easy to remember. Moreover, the frequent encounter to such advertisements can cause boredom and loss of interest of the consumer. The key to successful advertising is to make advertisements that are interesting and long last in the minds of the target audience.

People were beginning to find flaws in the traditional advertising and so were the viewers. To give a new orientation to the advertisement, sky advertising was invented. Various techniques are carried with various transporting images. The airplanes, aircraft, balloons and skydiving are the means which carry the aerial banners, bill boards and messages in the air. The aerial advertising is limited to the day time only, when there is light so that the message or banners are easily readable by the people. However, sky advertising can be carried out at night. The LED and neon lights are used to make LED based message which is then present in the night. These lights make the message look more fascinating and magnificent at the night. The lights shine and sparkle in a beautiful manner in the darkness of the night which surrounded the message. It is the most appealing and striking sight witnessed by the viewers. The image and impact of the sky advertisement lasts long in the minds of the consumers.

Understanding the immense appreciation and need of sky advertisement; advertising companies are made to carry out it. In addition, aircraft and aviation companies possess highly specialized planes and balloons for this purpose. Services are provided by these companies to advertisers to publish the respective advertisement in the sky. It is also observed that the traditional means of advertising were not efficient to reach each and every consumer. Those who read news papers were the only exposed to the print advertisements. The one who watched television were in contact with the advertisement. What about those who are not in touch with the television or newspaper? There are people in the world who does not possess the facility of television and newspaper. In order to reach the maximum audience, sky advertising is considered to be the most efficient one. In reality, it is confirmed that massive number of people bears in mind the information of sky advertisements in comparison to the advertisements that are accessible through vice commercial, print commercial and video advertisements. This evidence alone is sufficient to convince any organization that airplane advertisement is the most successful technique to transmit a message across.

MoS2 Low Friction Coatings – Not Just For The Aviation Industry Anymore

MoS2 low friction coatings (also known as molybdenum disulfide, also spelled, disulphide) are regarded the most widely used form of solid film lubrication today. What makes them unique (with the other dichalcogenides) is the weak atomic interaction (Van der Waals) of the sulfide anions, while covalent bonds within molybdenum are strong.Thus, lubrication relies on slippage along the sulfur atoms. All the properties of the lamella structure are intrinsic. No external form of moisture is required. In fact, best performance from MoS2 low friction coatings is attained in the absence of water vapor, which are prone to surface adsorption. This makes them ideal under vacuum.There are a number of methods to apply MoS2 low friction coatings, including a simple rubbing or burnishing, air-spraying resin-bonded or inorganically bonded coatings, and more recently by sputtering through physical vapor deposition (PVD).Thickness will vary, depending on form of MoS2 low friction coatings, but typically ranges between 5 to 15 micrometer. Sputtering techniques can produce thin films of 0.2 micrometer. While plasma sprays will result in higher builds, beginning at 0.003 inch or more.Friction coefficient less than 0.05 is attainable, but will also vary with humidity and sliding conditions. Tests show friction decreases with increasing vacuum strength. Friction also lowers with higher load, faster surface speed, or both. In fact, MoS2 low friction coatings are superior to both graphite and tungsten disulfide (WS2). Friction with MoS2 low friction coatings is independent of particle size, though the larger particles can carry more load.Dry lubrication for MoS2 low friction coatings remains superior at higher temperatures, with oxidation rates remaining relatively low at temperatures up to 600 degrees Fahrenheit. And in dry, oxygen-free atmospheres, lubricating performance, even with oxidation products, is stable to 1300 degrees Fahrenheit.Higher air flow can affect oxidation kinetic rates in atmosphere. Molybdenum oxide products (MoO3) and sulfur dioxide. Since MoO3 alone offers dry lubrication, based on its relative softness, molybdenum disulfide coating are ideal in higher temperature environments. At higher temperatures, though, they are better suited under vacuum. In atmosphere, they are prone to water adsorption from air based on their hygroscopic properties.As with the other dry film lubricants, while differences may prove negligible, you will have to determine which is better for you: longer wear life or better performance, using MoS2 low friction coatings. Generally, friction will be slightly higher by coating both surfaces, rather than coating one surface only. But wear life will increase coating both surfaces.Friction can be good in so many areas of life. Without it we could not easily stop and start our motion, or change direction. But in moving machinery, friction causes considerable loss of energy, poorer performance, not to mention limiting wear life.As with many non-lubricated systems, the static coefficient of friction is higher than the dynamic coefficient of friction. The resultant motion is often referred to as ‘stick-slip’. Basically, the two surfaces stick together until the elastic energy within the system has accumulated to some threshold, where a sudden, forward slip takes place. Under magnification, it’s apparent the union of two surfaces is often limited to intimate contact only at the tips of a few of the asperities (small scale, surface irregularities). At these point areas, pressures relating to contact may be near the hardness of the softer material. Thus, plastic deformation occurs on some localized scale. This is known as cold welding. Where bonded junctions are formed between two materials.For lubrication to occur, these bonds, this adhesive component of friction, must be broken. And this is where products like MoS2 low friction coatings serve well.So, where are these products used today? Consider aerospace, automotive, marine and electronic, for starters. There, you’ll find MoS2 low friction coatings, again and again.